p:earblossoms is p:ear's largest annual fundraising event that takes place during Portland's springtime. I was tasked with interpreting the "perspectives" concept and implementing into a design aesthetic and visual language. I built out the event identity for digital advertising and social media, and event materials: save the date, invite, envelopes (not shown), rsvp card, event program (inside not shown) and postcard.
Roles: Co-Art-Direction with Melissa Delzio and p:ear. Design, production, print coordination.
Volunteer design work for p:ear, with Melissa Delzio. Donate now.
Allison Arno Design
I initiated this identity project in 2012 to visually reinvent myself as a designer (pre triangle boom).
I chose classic, geometric forms to represent myself. Utilizing the fundamental principles and primitive triangle shapes, this mark pays homage to all three of my old and new initials.
The design retired in 2016.
Roles: Art direction, branding, identity
Here's a glimpse into Outfit of the Day, an exercise to build pattern design experience. The color palette is drawn from my clothing, accessories, shoes, etc. worn that day, and the pattern is inspired by the style and movement of the look, and how I feel. For this project, I pull shapes from pen sketches or create them with a Wacom pen tablet and draw in Illustrator and Photoshop CC.
A few other patterns were created in 2014 during the first day of a pattern camp with Jessica Swift and inspired by a then-recent trip to Hawaii. The process began with a research and mood board phase followed by sketches, scanning and refinement in Photoshop and Illustrator CC. Every detail was hand-drawn and scanned into the computer.
A Yellow Monday
When a festive August occasion in Oregon, like a wedding, falls on a Monday, it requires a special name. Our wedding was held at Bridal Veil Lakes, a pristine sanctuary amidst evergreens, ferns and wildflowers, overlooking the Columbia River Gorge. Oh, the textures! I found vintage decor pieces with complimenting textures to use throughout the venue and used yellow paper flowers handmade by our wedding planner, Rachel Coddington, as intricate and whimsical details. We used a logo mark throughout the event: two classic shapes that would always remind us of our favorite Oregon Summer.